Your Premier Marketing & Export Partner
Food All Lab Ltd was born from the passion and expertise of the founding partners in the marketing, strategy and food industry and their goal to make Italian food recognized worldwide as an expression of a thousand-year-old culture that is exciting to represent, share and transform into unforgettable experiences.
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Working with the Best
Our Books
IL MARKETING DEL
MADE IN ITALY
"How many times have you heard about the definition of 'Made in Italy'? Perhaps many, but the risk is that they have not been accompanied by a specific explanation of the expression and what it conveys. Selena Pellegrini, asks this question in the incipit of the first chapter of 'The Marketing of Made in Italy', attempting to offer a complete and exhaustive answer.
MINDSET PER LE IMPRESE DEL NUOVO MONDO
Suddenly and quickly, the whole world was faced with a pandemic. Strong and weak economies had to deal with the same 'enemy', an invisible virus that hit the entire planet within a few months. How did businesses around the world react? What lessons can we take home and turn into role modelling? How have people and their behaviour changed? What are the new languages and needs? What will we no longer give up and what is destined to become universal? How will we acquire and what in the new world? How will cities and urban landscapes be transformed?
Hello, we are
Food All Lab!
Food Experts in UK at your service.
We have accumulated years of experience in different areas of the Made-in-Italy Food & Beverage value chain, from strategic marketing to retail in the UK. We have accompanied many companies on their journey to the UK market with a customised strategy and action plan to achieve their business goals without wasting energy and resources. Going big is a matter of preparation, experience and local market presence.
Get to Know
Selena
Selena has a multifaceted career in marketing and communication, having travelled the world and worked for major international brands and leading International Marketing Agencies, before getting involved in the world of content production first for television and then for online digital communities.
She lived in Italy and opened new collaborations in Bolivia, Brazil and Bali, Germany and Spain. In 2018 she finally moved to London to set up Food All Lab ltd.
She is passionate about stories, has a habit of collecting tales, anecdotes and peering between the lines; she writes incessantly, has published 6 books and produces podcasts on Italian food, design and craft, cinema and travel on the Loquis platform.
She considers food a bridge between cultures and people all over the world.
In addition, Selena teaches Export Marketing at Business Schools, Business Associations and Italian Universities, bringing her vast experience and knowledge of the field to students and professionals eager to learn and grow in the export and international marketing industry.
Get to
Know
Alessandro
Alessandro is an Italian management engineer and innovator with a vocation for internationalisation.
He has lived, studied and worked in Australia and California.
A surfer and passionate about skiing and outdoor sports, he has a dream to create a new food system where people can come together around the table of sustainability, biodiversity and quality.
Selena and Alessandro met to develop food crowdfunding projects in 2015, at the time of the Milan Expo.
Since 2018 they have been a couple in life and work with the common goal of sharing, generating knowledge, distributing excellence and creating fun moments of contact between people and producers.
What they say about us
United Kingdom, ready to go!
